Flavr cookies is an online cookie company that lets customers build their own cookie flavor; relaunching In summer 2024.The decision to revamp Flavr Cookies' brand wasn't just a cosmetic makeover – it was a response to a common struggle many businesses face. The founders were grappling with a challenge familiar to many: not really knowing their audience and struggling to find a graphic designer who could truly bring their vision to life. Solution: Research First: I dove into meticulous research, a key aspect of my design process. I wanted to understand not just the brand but also the people it aimed to connect with. Color Psychology: The selection of bold orange and pink hues wasn't random – it was a deliberate choice to create sensory experiences tied to indulgence and delight. I wanted to convey the excitement of savoring a freshly baked cookie through warm orange tones, and the sweet, playful joy of enjoying a treat with feminine charm through pink. Design Process: Thoughtful Logo:Developed a two-tone logo to distill Flavr Cookies' essence into a powerful symbol. it also represents the way the cookie dough and mix-ins come together to create something amazing. Modern Aesthetics:Used vibrant orange and pink to underscore the brand's dynamism and modernity. Result: Crafted a visual identity that resonates personally and emotionally with consumers. Engagement Boost: Designed to captivate attention and elicit a sense of anticipation and enjoyment for the companies relaunch.